Haulin’ Bass Sweepstakes

When customer research showed that FastLane Convenience Store’s clientele LOVED to bass fish, Leinicke Group started Haulin’ Bass to develop a fun new sales promotion centered around the sport. The promotion, called the Haulin’ Bass Sweepstakes, integrates multiple marketing channels, including heavy point-of-sale merchandising, radio, newspaper and outdoor. The Haulin’ Bass Sweepstakes is designed to encourage repeat customer traffic by offering a sweepstakes entry for a free bass boat-along with a free coffee or fountain drink-to those who complete their “fishing permits” with six stamps (one stamp per visit). The promotion features live radio remotes at FastLane locations with 101 ESPN’s show…you guessed it…The Fast Lane…featuring Randy Karraker, Bob Ramsey and former Ram and Super Bowl champion D’Marco Farr.