A three-part direct mail program for UniGroup Worldwide UTS, the international moving division of UniGroup, Inc. The “On Track, On Time, On Budget” theme describes the benefits of the global GPS move tracking services provided at their web portal. The focus is to drive recipients to the web site, exposing them to all the strategic benefits available.
The theme is reinforced on the mailing boxes as well as the informational inserts, which are targeted to mainly female human resource directors. The company logo is imprinted on all desktop promotional items.