We all know how important it is to create an online presence in todays economy. With the internet growing at an alarming rate, it’s more important for business than it ever was. We now have a place where people half way across the world can purchase our items, read our thoughts, or grow with us by suggesting ideas through a forum. With smart phones and tablets on the rise people are becoming more connected and have a need for more information in a quicker time frame. The struggle most small businesses (and large for that matter) have right now is being found. Search engines have more and more data to crawl through these days and the internet’s growth isn’t slowing. Staying on top is a competitive game that takes knowledge, content, strategy, coding, innovation and more. It’s not just adding a tag to a page anymore. The major search engines have complex algorithms that require a lot of studying to analyze. We’re going to offer you a few tips on how to keep up with their growth.
1) Analyze the competition.
In order to keep on top of the competition you have to have a sound strategy for doing so. We recommend taking a look at your competition’s website to figure out why they are doing so well. Not only should you analyze your competition, but you must also do it on a frequent basis. Site’s content changes, and so do the methods of placing your website at the top of Google!
2) Track your site with reports to analyze your own site.
Relying on your businesses site without tracking how well it is doing is a bad move for any business. You have to know who’s visiting your site, what device or operating system they’re using, and how they are getting there in order to develop new strategies to stay ahead. Analyze your keywords, check your top landing pages, and do frequent searches under multiple keywords to see where your site is struggling. We recommend using Google Analytics, a free product offered by the top search engine. There are advanced features that allow you to track visitors, pageviews, landing pages, keywords and more. Most importantly you have to configure it right! Make sure to block your own IP so that your results are not skewed. Leinicke Group has spent a lot of time becoming familiar with Google Analytics so that we can provide quality results that are not skewed by our own traffic.
3) Submit your pages to Google.
If you want to become recognized by Search Engines they have to know you are there right? We recommend submitting your site to as many search engines as possible. Pay special attention to the big 3: Google, Yahoo, and Bing. Use the links provided by them and make sure to submit all your pages. For example, Google has a special place on their site to submit your URLs.
Aside from submitting your URLs, make sure to submit an advanced xml sitemap of your pages, images, and important parts of your site. Contact Leinicke Group if your confused, or if you need help in these areas.
4) Become an authority in your market by offering fresh content and quality advice.
We live by these words. In fact, it’s part of the reason we’re writing this today. In order for Google to trust you as an authority, it must recognize that other people respect your business as an authority. Google’s search algorithms are complex but the easiest way to top their charts is to become a popular site among your peers. Offer quality advice and engage users to bring more traffic, and more recognition to your site. It’s not easy. This takes constant thinking, quality advice, direct consumer engagement, and more. Google will not put you there over night so build your site with the user in mind. Don’t just copy and paste content from other sites. Offer your own input and talk to your users at eye level. As well, keep a blog that is updated with news, tips, and friendly advice that will keep people coming to your site. ENGAGE!
5) Last but not least, code your pages using SEO guidelines.
Make sure to read Google’s tips about properly coding your site. Items like title tags, h2 tags, and keywords can really make a huge difference in whether search engines will see your site. Make sure not to over do it, as search engines will recognize “keyword stuffing.” Google has a list of “Black Hat” techniques it recommends staying away from. Black Hat techniques are bad techniques which may knock your site out of its ranking, or get you blacklisted as a spam site. Learn the difference between “Black Hat” and “White Hat” techniques.
This is just a short list of techniques, but using this as a guideline can greatly increase your website’s performance. Contact Craig Leinicke for more details on how Leinicke Group can help you with these processes.