Clearly, our on-the-go society is no longer tied to our desktops with tablet sales expected to exceed 100 million in 2013 while smartphones already account for more than half of the cell phones in the U.S.
Consequently, the mobile online user experience must adapt to accommodate today’s lifestyles that include increased mobile device use. Enter “responsive” web design, developed specifically to automatically adapt web site elements to fit the size of a user’s device.
For example, if you visit LeinickeGroup.com on a desktop browser, adjusting your browser window smaller will dynamically resize the images and content, including fonts. Then the sidebar will disappear altogether. On our homepage, you’ll see the layout shrink from three columns, to two columns, to a singular column of content.
Responsive web design allows site owners to have a single site accessible from all types of devices – PCs, laptops, tablets, and smartphones – and avoid the need for a dedicated mobile site. No matter which device is used, the clean navigation that responsive design offers through a site results in positive user experience.