TV Chef Robert Irvine Promotes Sertun Towels

When you pair a game-changing new food service product with Celebrity TV Chef Robert Irvine, you’ve got a recipe for success!

Leinicke Group recently completed branding for a new product – Sertun™ Rechargeable Sanitizer Indicator Towels – for ITW Professional Brands, including a product logo, packaging, B2B digital/print ad campaign, website, video scriptwriting and distributor sales aids. See the campaign at

The no-nonsense confidence of Chef Irvine provides a perfect parallel to demonstrate the confidence ensured when using Sertun Towels. The revolutionary towel changes color from yellow to blue so food service staff can know at a glance that a surface is being sanitized.

Additionally, a web-based sweepstakes and promotional/instructional videos with Chef Irvine support the national product roll out.

Unprecedented initial response has been received from major food service brokers, distributors, universities, and restaurant chains since the product launched in mid-May 2014.

Contact Leinicke Group at 636.227.4424 or to discuss your Integrated Marketing needs.