Understanding Google Search Results

What is all this information in my Google Search Results?

Google, the undisputed king of internet search engines, wants to provide plenty of search results. They have run your search word(s) through dozens of data centers, each containing thousands of servers – in less than 3 seconds – and have come up with numerous pages of results that match your criteria.

The all-important page one of the search results will show those most relevant to your search. Each page after that contains results that are less relevant. And Google may provide you with dozens of pages of seemingly non-relevant content.

Understanding Google search results will help you better analyze this information and find what you’re looking for. Here is a breakdown of what they’ve presented to you.

The topmost data field shows the search word(s) you entered.

Just under that Google provides filters and tools to help you refine your search even further. For instance, while your results may contain a mix of web pages, images, maps, videos, etc., you can select to see only maps, or only images pertaining to your search. You can even change languages.

Paid ads generally appear at the top of the results. They can be identified by the rectangular “Ad” symbol. Companies pay Google to have their relevant ads included at the top of search engine page results.

Organic results make up the vast majority of the information you see. Organic results are unpaid relevant responses to the words or phrases you typed into the Google search bar. These are Google’s best matches to your search based on relevance. People tend to trust organic results because they don’t feel as though they are part of a sales pitch.

Individuals scanning the internet for information are scanners. So all entries are rigidly formatted so your eye can easily scan the page to find the specific information you’re looking for. These include:

The SEO Title: the first line in blue text is the SEO title for the relevant web page.

Website URL: this green text shows the actual web address.

A Snippet: A short piece of relevant text from the web page. Bold black text shows the particular words that match your search words.

Google may also provide a map if it feels that a geographic location will benefit your search criteria.

At the bottom of your screen will be Related Searches. These are additional suggestions that closely match your criteria or similarly related terms.

At the very bottom of the page Google lists your geographic location.

Understanding Google search results will help you quickly evaluate the information on the page to determine the content that is best for your needs.